Since 2011, we have worked as an integral part of the Maui Film Festival at Wailea organizing team. The festival is a natural fit, considering our Sara’s extensive background in film and television and role as a filmmaker herself. We joined the MFFW family as head of social media strategy, raising the online buzz before the event, and holding engaging, live tweet-ups (most recently with partner Hawaiian Airlines) and covering everything from visiting filmmakers, to celebrities, to the culinary arts. Now we have moved into a larger role by being the key liaison for all visiting filmmakers, in addition to consulting with the Festival Directors on all online promotions, public relations, and content marketing. We have most recently launched the “Featured Filmmakers” blog series on the festival’s website, which is an avenue for participating filmmakers to receive exposure and share inside stories about their films.