After nearly nine years of operating a multi-faceted video production company on Maui, a few things have become crystal clear to me:
- Maui businesses, especially nonprofits, are in dire need of marketing support.
- Most Maui businesses cannot afford a full-time marketing manager and often opt to hire contractors (like me) on a project-by-project basis.
- I am no longer only running a video production company. I am also running a marketing and communications agency.
So, I thought about it long and hard, and realize that a sister company was about to be born. I needed a separate entity through which to connect with my marketing communications clients.
I was on the phone with someone I really admire, and in talking a bit about my future, she brought up Iris, the Greek messenger to the gods. She said I should read up on Iris for some inspiration.
Turns out Iris was the “rainbow goddess”, and was a herald – her job was to deliver messages between the gods themselves, and between the gods and man. And when she did so, she traveled on the rainbow. Considering I live on Maui, and see rainbows from my home office nearly every day, Iris really clicked with me. The name, the image it conjures up, and the fact that – if you slightly exaggerate what I do – I’m a bit like Iris.
So, please help me welcome in this new company, focused on helping companies and organizations deliver important messages on Maui and beyond the rainbow.